Press Releases

HAVAS WORLDWIDE DUSSELDORF GETS THE NOD FOR BERLITZ ACCOUNT

Following a competitive four-agency pitch, Havas Worldwide Düsseldorf has won the account for Berlitz, the 135-year-old language education company. As agency of record, Havas Worldwide will work with Berlitz to develop the company from a language school into a modern global education enterprise.

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HAVAS IS NAMED AGENCY OF RECORD FOR GREEN MOUNTAIN COFFEE ROASTERS, INC.

Havas, one of the world’s largest global communications groups, announced today it has been selected as the agency of record for Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR). As a leader in specialty coffee and coffee makers, GMCR is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices.

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LIBERTY MUTUAL APPOINTS HAVAS WORLDWIDE AS AN AGENCY OF RECORD

Havas Worldwide New York announced today its appointment to Liberty Mutual’s creative Agency of Record roster. The win follows a competitive creative review by Liberty Mutual, the Boston-based diversified global insurer and the third-largest property and casualty insurer in the nation. Leading global communications agency Havas Worldwide will assume creative stewardship responsibilities for the brand, developing integrated communications strategies and content for Liberty Mutual and its U.S. Personal Lines insurance business.

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NEW STUDY FROM HAVAS WORLDWIDE REVEALS CRITICAL FACTORS IN BRAND SUCCESS

Facing universal skepticism from consumers and stiff competition from a sea of competitors, how can a brand differentiate itself to win a loyal following—or at the very least, to prove itself worthy of its customers’ time? It boils down to two essential elements: trust and dynamism—the consumer’s perception that a brand has delivered on the promises of the past while simultaneously helping lead the way to a better future.

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CHIEF CREATIVE OFFICER JASON PETERSON NAMED CO-PRESIDENT OF HAVAS WORLDWIDE CHICAGO

Havas Worldwide Chicago has appointed Jason Peterson to the role of Co-President, entrusting him with additional responsibility for the agency’s overall operations. Peterson – who brings three years of experience leading the agency’s creative efforts as well as his own considerable social influence – will continue in his role as Chief Creative Officer, while helping to further bolster the agency’s digital offering to its clients.

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