Press Releases

HAVAS IS NAMED AGENCY OF RECORD FOR GREEN MOUNTAIN COFFEE ROASTERS, INC.

Havas, one of the world’s largest global communications groups, announced today it has been selected as the agency of record for Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR). As a leader in specialty coffee and coffee makers, GMCR is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices.

Download press release Read more

LIBERTY MUTUAL APPOINTS HAVAS WORLDWIDE AS AN AGENCY OF RECORD

Havas Worldwide New York announced today its appointment to Liberty Mutual’s creative Agency of Record roster. The win follows a competitive creative review by Liberty Mutual, the Boston-based diversified global insurer and the third-largest property and casualty insurer in the nation. Leading global communications agency Havas Worldwide will assume creative stewardship responsibilities for the brand, developing integrated communications strategies and content for Liberty Mutual and its U.S. Personal Lines insurance business.

Download press release Read more

NEW STUDY FROM HAVAS WORLDWIDE REVEALS CRITICAL FACTORS IN BRAND SUCCESS

Facing universal skepticism from consumers and stiff competition from a sea of competitors, how can a brand differentiate itself to win a loyal following—or at the very least, to prove itself worthy of its customers’ time? It boils down to two essential elements: trust and dynamism—the consumer’s perception that a brand has delivered on the promises of the past while simultaneously helping lead the way to a better future.

Download press release Read more

CHIEF CREATIVE OFFICER JASON PETERSON NAMED CO-PRESIDENT OF HAVAS WORLDWIDE CHICAGO

Havas Worldwide Chicago has appointed Jason Peterson to the role of Co-President, entrusting him with additional responsibility for the agency’s overall operations. Peterson – who brings three years of experience leading the agency’s creative efforts as well as his own considerable social influence – will continue in his role as Chief Creative Officer, while helping to further bolster the agency’s digital offering to its clients.

Download press release Read more

STUDY SHOWS THAT AMERICANS ARE SLOWER TO TRANSITION FROM E-COMMERCE TO MOBILE SHOPPING

As digital commerce extends into mobile technologies, growing numbers of consumers are integrating smartphones into their purchasing processes. This worldwide trend is moving fastest in certain emerging markets, where switched-on consumers are proving more apt to embrace m-shopping than are their developed market peers. New research shows that just 16 percent of US online consumers have used a mobile device to shop online, far short of consumers in emerging markets such as China and India.

Download press release Read more