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WE'RE IN THE ERA OF MONEYBALL

With media fragmentation and the up-rise of social media changing the way people consume, Havas Worldwide global chief content officer Vin Farrell believes “we're in the era of Moneyball.”

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A PRESCRIPTION FOR A PHARMACEUTICAL AD

Pharmaceutical advertising is tough. How do you start a conversation about an embarrassing condition — without embarrassing the sufferer? “Puzzled” by the strategies behind pharma ads, a columnist from The Wall Street Journal visited Havas Tonic for a behind-the-scenes look into how the experts do it.

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WOMEN NOW HOLD HALF OF THE TOP JOBS AT HAVAS WORLDWIDE CHICAGO

Tatia Torrey named chief client officer.

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WHAT HAPPENS WHEN YOUR SPOKESPERSON GOES SIDEWAYS?

Three simple rules that can keep your brand out of the tabloids.

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ANDREW BENETT: HOW TO MAKE ORDINARY TALENT EXTRAORDINARY

To keep up, businesses need the best talent — and they may very well be the people already coming through the front door every morning.

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