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NEARLY HALF OF US CONSUMERS APPROVE OF DIGITAL HEALTH MONITORING DEVICES, HAVAS STUDY FINDS

45 per cent of US consumers favor devices that track all aspects of one’s physical health, according to a Havas Worldwide study entitled ‘iBody: The New Frontier.’

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WHERE HAVE ALL OF THE PETE CAMPBELLS GONE? THE ROLE OF THE MODERN ACCOUNT MANAGER

In the Mad Men era, the account man (because it was, almost always, a man) played the roles of entertainer, hand-holder, babysitter and confidante to his clients. As the always-astute Roger Sterling once said, “Big accounts require a golf-and-dining offensive.”

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HAVAS WORLDWIDE POLAND STRENGTHENS ITS CONTENT MARKETING EXPERTISE WITH THE RECRUITMENT OF BARBARA STAWARZ

Havas Worldwide Poland appoints Barbara Stawarz, a content marketing expert with more than ten years of experience in the internet industry, to the position of Content Marketing Director. Havas Worldwide also acquires Content King, a brand of her individual business activity in the field of online content marketing services. The new responsibilities of Barbara Stawarz will include the development of content marketing competences across the Havas Worldwide organisation in Poland, relying on the international Group’s resources.

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5 WAYS TO MISS THE PROMOTION BOAT

Your company picks up a great new project and is looking for the right person to head it up. Or, your boss announces her departure, and suddenly a plum job is up for grabs. You look around the room and realize that the person best suited for this opportunity just might be you. Before you start tearing up your old business cards, it’s important to bear in mind that promotions are a tricky business -- often muddied by internal politics. If you want the decision to fall in your favor, avoid these common pitfalls.

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IS VIRTUAL REALITY THE NEXT BIG FORM OF IN-BAR ENTERTAINMENT?

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level with tech-aided events at local watering holes. Jim Beam, Dos Equis and Fire Eater are all examples of brands that are using technology like Oculus Rift and Samsung Gear to win over consumers at the moment when they're most likely—and perhaps under the influence—to try out new liquors, particularly with of-age millennials.

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