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HAVAS ACQUIERT PLASTIC MOBILE

Havas annonce l’acquisition de Plastic Mobile, agence spécialisée dans la création d’applications et l’élaboration de solutions stratégiques pour le commerce mobile.

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THE FUTURE OF MARKETING LIES IN COLLISIONS (WHERE NO ONE GETS HURT)

Stop competing and start colliding, advises Havas Worldwide New York's planning director. Since self-driving cars are right around the corner, with the promise of nearly eradicating auto accidents, the word "collisions" will soon be out of a job. So I'm co-opting it for the ad industry, in part because recycling is good for the planet, and in part because "mash-ups" is already overused and "so 2013."

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Paul Marobella: Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?

Having been in this business for 20-something (cough cough) years, the cycle of brands consolidating and then de-coupling their media, creative and specialty-marketing services has swung back and forth more times than a center-court spectator at a Wimbledon match. The impact this has on cross-channel marketing — even as the media landscape gets more complicated and automated — is significant.

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Havas Announces New NY Leadership Team

Havas Worldwide New York has formed a new leadership team, effective immediately. Global CEO Andrew Benett has appointed New York Chief Strategy Officer Tim Maleeny, Global Chief Digital Officer Sean Lyons and Global Chief Marketing Officer Matt Weiss to newly-formed managing partner roles.

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Havas launches Helia network

Havas Worldwide is ditching its EHS agency brand and introducing a new global network called Helia to house its data and digital businesses.

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