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DOS EQUIS WILL BRING 'THE MOST INTERESTING MAN IN THE WORLD' TO OCULUS RIFT

He once used a virtual reality headset to sell beer. He is “the most interesting man in the world,” Dos Equis’ longtime pitchman — and he’s heading on a cross-country pub crawl to promote the Heineken-owned brand. The twist? Debonair actor Jonathan Goldsmith won’t be present. Instead, Dos Equis will have bar patrons watch a video of the Most Interesting Man on an Oculus Rift virtual reality headset.

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LACOSTE CALLS ON VINE AND INSTAGRAM STAR ZACH KING FOR NEW CAMPAIGN

Lacoste has worked with Vine and Instagram star Zach King to promote the launch of its online boutique.

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RÉMI BABINET DISCUSSES BETC'S NEW OFFICES IN PANTIN

Rémi Babinet discusses BETC's impending move to Pantin, a suburb of Paris.

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HAVAS' PR ARM INTRODUCES “Uncommon Sense”

Havas Worldwide Siren has started using a new strategy called the “Uncommon Sense” to equip both existing and potential clients with new ways of breaking through the clutter of today’s information in the region. However according to the agency other markets are already using this strategy.

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TD AMERITRADE'S NEW CAMPAIGN AIMS TO GIVE YOU CONFIDENCE

TD Ameritrade began a new $100 million campaign on TV this week, the first work for the marketer from Havas Worldwide New York, which was named lead creative agency in May. The initial ads are close to pep talks, concluding, "For all the confidence you need, TD Ameritrade. You got this." They take over for more daunting messages about the "seismic shift" in "what passes for common sense."

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