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MATHEMATICS + CREATIVE + MEDIA = AGENCY'S MAGIC FORMULA

At Advertising Week New York 2014, Havas Group Chairman and CEO Yannick Bolloré says the hiring of data scientists and developers has enriched the agency with new ideas and strategies.

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YANNICK BOLLORÉ TALKS CREATIVITY AND SCALE AT ADVERTISING WEEK NEW YORK

As much as the conversations during Advertising Week have focused on new digital media and data, creativity is still a pillar of the advertising industry. Speaking at an Advertising Week event on Wednesday, Havas Group Chief Executive Yannick Bolloré said he’s not worried that the increasing importance of data and math men on Madison Avenue will stifle creative output.

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KATE ROBERTSON PICKS UP HONORARY DOCTORATE

Kate Robertson, co-global president of Havas Worldwide, has been awarded an honorary doctorate by Business School Lausanne in Switzerland.

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CONTENT MARKETING PREDICTIONS FROM VIN FARRELL

Havas Worldwide's Global Chief Content Officer Vin Farrell shares his content marketing philosophy.

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ANDREW BENETT: DON'T PANIC - 5 WAYS MILLENNIALS ARE GOING TO IMPROVE YOUR WORKPLACE

Andrew Benett talks five ways millennials are going to improve the workplace. "Millennials are already reshaping the workplace in significant ways, and in my view, it's all for the good," he says. More in MediaPost.

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