Headlines

YANNICK BOLLORÉ: NO ALGORITHM WILL REPLACE THE CREATIVE MAGIC OF HUMANS

Yannick Bolloré speaks on the ideal size for an agency, priorities for the year ahead and talent being the topmost consideration at Havas. Here are excerpts from the conversation:

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NEW TALENT TIPS: HOW TOP AGENCIES GET, KEEP AND DEVELOP THE BEST

We've been talking all week about talent in the agency, marketing and media worlds -- how to beat your rivals, essentially, at building the best team. But as the digital and branding space grows and morphs, so do jobseekers' options. So we're wrapping up today with specific advice from some very different agencies about their latest tactics.

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PLAN FOR FAILURE TO ENSURE SUCCESS

Failure has enjoyed quite a lift in reputation in recent years. Once an indicator of things gone horribly awry, now it’s considered a necessary byproduct of innovation. A dearth of failures means you’ve been playing it safe — and that’s not a smart way to operate today. That’s certainly the lesson preached at the many FailCon conferences held across the globe. The organizers’ motto: "Stop being afraid of failure, and start embracing it." Read more at http://www.campaignlive.com/article/plan-failure-ensure-success/1336122#SH3fd2mSsxVXfusP.99

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HAVAS ACQUIERT PLASTIC MOBILE

Havas annonce l’acquisition de Plastic Mobile, agence spécialisée dans la création d’applications et l’élaboration de solutions stratégiques pour le commerce mobile.

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THE FUTURE OF MARKETING LIES IN COLLISIONS (WHERE NO ONE GETS HURT)

Stop competing and start colliding, advises Havas Worldwide New York's planning director. Since self-driving cars are right around the corner, with the promise of nearly eradicating auto accidents, the word "collisions" will soon be out of a job. So I'm co-opting it for the ad industry, in part because recycling is good for the planet, and in part because "mash-ups" is already overused and "so 2013."

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