20 January 2015
Millennials Invent Parenting 2.0
Nearly 6 in 10 millennials are intentionally raising their children differently from how they themselves were raised, and they generally think they're better parents than their own parents were according to new research.
For its latest Prosumer Report – The New Dynamics of Family – marketing communications agency Havas Worldwide drew on findings from an online survey of 6,767 adults in 20 countries (Australia, Brazil, China, Colombia, the Czech Republic, Ecuador, France, India, Indonesia, Italy, Japan, Mexico, Portugal, Singapore, South Africa, Taiwan, Thailand, Ukraine, UK, and the US).
06 January 2015
What Should Digital Marketers Closely Watch at CES 2015?
"The biggest trends from our perspective aren't the hardware and appliances that are historically the big news at CES, but rather the data streams and insights their products leave for brands to mine.
For example, smart homes and smart appliances are increasingly Web- and mobile-based, leaving us with clues to the consumer's behavior providing not just the manufacturer with usage data but new categories like consumer packaged goods (CPG) brands an understanding of how a consumer is moving through their home and precision on product usage. This shift has CPG brands attending what has traditionally been a show for tech brands and geeks.
Also, content remains the champion as appliances are back to the days of being a dumb appliance connected to the cloud - whether delivering Internet video like Dish's new announcement of a live over-the-top (OTT) product, or the delivery of music content, to any device or appliance, which is why Havas and Universal Music Group have announced a partnership here at CES.
19 December 2014
PAYPAL TELLS AUSSIES TO 'USE YOUR NOTHING TIME TO SHOP ONLINE'
PayPal Australia has announced its latest integrated marketing campaign via Havas Worldwide Australia, Edelman and Havas Media, encouraging Australians to change the relationship they have with their mobile phones in the lead up to Christmas.
11 December 2014
BETC LAUNCHES POP CULTURE AGENCY
The new agency, which is billed by BETC as a "lab-agency", will be housed within BETC's Paris office and will have 20 staff.
BETC Pop will be run by BETC’s vice president, Fabrice Brovelli and BETC Music’s managing director, Christophe Caurret, both of whom will do the job on top of their existing responsibilities.
09 December 2014
HAVAS WORLDWIDE INDIA APPOINTS NIRMALYA SEN AS CEO
Havas Worldwide, one of the largest integrated marketing communications agencies in the world, today announced it has named Nirmalya Sen as CEO of Havas Worldwide India. Sen is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.