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JUDGMENT DAY: WE'RE NOW SHARING THE MICROPHONE WITH CONSUMERS

On a break from his judging duties at the NY Festivals, HWWNY ECD Jason Musante sat down with Branding Magazine editor-in-chief Flavia Barbat to talk about the past and future of the industry, and how the NYF-winning Oculus Rift work for Dos Equis came to be.

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FROM CEO TO INTERN: HOW TO GET YOUR IDEAS HEARD

A fancy title and a corner office don’t necessarily correlate to having the best idea in the room. In fact, the most innovative ideas often come from those who are looking at the problem in a new way.

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NEARLY HALF OF US CONSUMERS APPROVE OF DIGITAL HEALTH MONITORING DEVICES, HAVAS STUDY FINDS

45 per cent of US consumers favor devices that track all aspects of one’s physical health, according to a Havas Worldwide study entitled ‘iBody: The New Frontier.’

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WHERE HAVE ALL OF THE PETE CAMPBELLS GONE? THE ROLE OF THE MODERN ACCOUNT MANAGER

In the Mad Men era, the account man (because it was, almost always, a man) played the roles of entertainer, hand-holder, babysitter and confidante to his clients. As the always-astute Roger Sterling once said, “Big accounts require a golf-and-dining offensive.”

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HAVAS WORLDWIDE POLAND STRENGTHENS ITS CONTENT MARKETING EXPERTISE WITH THE RECRUITMENT OF BARBARA STAWARZ

Havas Worldwide Poland appoints Barbara Stawarz, a content marketing expert with more than ten years of experience in the internet industry, to the position of Content Marketing Director. Havas Worldwide also acquires Content King, a brand of her individual business activity in the field of online content marketing services. The new responsibilities of Barbara Stawarz will include the development of content marketing competences across the Havas Worldwide organisation in Poland, relying on the international Group’s resources.

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