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IS VIRTUAL REALITY THE NEXT BIG FORM OF IN-BAR ENTERTAINMENT?

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level with tech-aided events at local watering holes. Jim Beam, Dos Equis and Fire Eater are all examples of brands that are using technology like Oculus Rift and Samsung Gear to win over consumers at the moment when they're most likely—and perhaps under the influence—to try out new liquors, particularly with of-age millennials.

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CHIEF CREATIVE OFFICER BY DAY, NOVELIST BY NIGHT: CHRISTIAN BAUMAN ON THE ART OF STORYTELLING

Serving as partner and chief creative officer at Health4Brands (H4B) Chelsea may sound like enough of a day job to keep even the hardest-working creative busy. But Christian Bauman, a member of our Audio, Audio Technique, Film, and Film Technique jury for the 2015 Clio Healthcare Awards, is also a working novelist. And his creative resume doesn’t stop there. He’s also, according to our official jury bio, “the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame.”

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THE GOOD, THE BAD AND THE UGLY OF STRONG COMPANY CULTURES

The good: Apple. Amazon. Google. These are arguably some of the most admired (and profitable) companies of today. And what makes these types of companies distinctive? Culture. Long thought to be a touchy-feely concept relegated to HR, the notion of culture -- a company’s vision, goals, ways of working-- has now catapulted into the C-suite. It was also a recurring theme at this year’s SXSW Interactive Festival. And for good reason -- company culture, especially one that is collaborative and transparent, has shown to provide real value for the bottom line.

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YANNICK BOLLORÉ: NO ALGORITHM WILL REPLACE THE CREATIVE MAGIC OF HUMANS

Yannick Bolloré speaks on the ideal size for an agency, priorities for the year ahead and talent being the topmost consideration at Havas. Here are excerpts from the conversation:

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NEW TALENT TIPS: HOW TOP AGENCIES GET, KEEP AND DEVELOP THE BEST

We've been talking all week about talent in the agency, marketing and media worlds -- how to beat your rivals, essentially, at building the best team. But as the digital and branding space grows and morphs, so do jobseekers' options. So we're wrapping up today with specific advice from some very different agencies about their latest tactics.

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