Circular Chase Trends
The fascination between the Eastern and Western worlds is now going beyond the superficial into a richer territory of deeper values.
The East is now more interested in the Western values of social liberation rather than just greater opportunities, success, and
money. And as for the West, increasingly robotic lifestyles have resulted in a spiritual and an emotional vacuum, which is leading Westerners to embrace more Eastern mantras.
Check out a snapshot of the key trends we observed.
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Love and Lust in the Digital Age
20th century science fiction scenarios of computer sex and love are becoming real in the 21st century for the rising generation of Millennials, who are immersed in computer games and online socializing. Having grown up digital, Millennials are more likely than older cohorts to access it, experience it as real, and regard it as normal.
In Havas Worldwide’s annual “Love & Lust” survey, conducted among 2,000 adults in the US and UK, almost one-third (32 percent) of 18-34s say that virtuality is reality, meaning that for them, what happens online is real.
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Communities and Citizenship: Redesigned for a New World
Who has the most power to effect change today? If you think it’s the world’s political leaders, you’re in the minority.
Our newest global study shows that the single greatest agent of change is “the people, empowered by social media.” It’s part of a shift that is seeing the responsibility for solving our most pressing challenges shared not just by the world’s governments, but also by citizen-consumers and businesses.
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Trends: 13 for 2013
The only way to survive and thrive today is to arm yourself with the right tools.
With 13 for 2013, we've boiled down the essence of 13 key trends that will influence all of us in the year ahead with the language of today, in 140 characters or less.
Download the iBook to learn more.
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Aging: Moving Beyond Youth Culture
Insights into the world’s changing perceptions of aging and what “old” means in this era of longer lifespans.
We find that as the median age in many countries heads for 40 and beyond, Prosumers and mainstream consumers are tiring of the obsession with endless youth. They are more interested in aging well—feeling good, remaining active, and maintaining their health, fitness, finances, and independence for as long as possible.
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This Digital Life
Insights into feelings about the digital lifestyles the world has embraced.
After a whirlwind romance and heady honeymoon with all things digital, we find people around the world are now taking stock of what’s good about it and what’s not.
They want to take advantage of modern conveniences without losing what’s natural and authentic.
Their appetite for digital is tempered by a hunger for real meaning and deeper satisfactions.
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My Body, Myself, Our Problem: Health and Wellness in Modern Times
Insights into the emerging attitudes and behaviors of our society as people become more interested in health and wellness.
As the world faces a ballooning obesity crisis, we find people want to be more proactive in managing their weight, tuning up their cardiovascular systems, and managing their brain health.
Amid widespread mistrust of many health-related businesses, they yearn for more transparent products and services that honestly help them live better.
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MILLENNIALS: The Challenger Generation
Insights into the up-and-coming generation of today’s youth and tomorrow’s leaders.
Despite the problems facing the world, we find that this confident generation has a distinctive mix of optimism, principles, pragmatism, and respect for their elders.
They feel a duty to work together to create positive change with the help of technology and brands that earn their trust.
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GENDER SHIFT: Are Women the New Men?
Insights into the growing power and influence of women through the attitudes of young people in the world’s leading economies.
We find that debates about women’s rights and capabilities are history for this post-feminism generation, who see the sexes as equal but not identical; they reject unthinking stereotypes, but they value real differences. Gender roles and traditions have been turned on their heads.
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The New Consumer in the Era of Mindful Spending
Insights into changing consumer mindsets gathered from our Prosumer study across Brazil, China, France, Japan, the Netherlands, the U.K., and the U.S.
The 2007-2008 financial crisis prompted widespread belt-tightening and soul-searching.
We identify important shifts in consumer values away from knee-jerk spending and toward more purposeful purchasing.
We see a desire for greater substance, a quest for personal improvement, more mindful consumption, and expectations that companies embrace higher ethical standards.
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